Air Transat’s latest campaign aims to offer customers a tongue-in-cheek cure for homesickness at the holiday season.
In the video, British expats living in Canada are told they are participating in a scientific study that will help cure their homesickness. While hooked up to a brain scanner, they are shown photos of things like a cup of tea, Big Ben and an English terrier to test just how homesick they are.
The researcher then reveals that she works for Air Transat, giving participants a free ticket to the UK, the only real cure for their homesickness.
Full story here … and you’ll be cutting dusty onions by the end.
Well played, Air Transat!