Tag Archives: scottish development international

VisitBritain launches the “I Travel For …” tourism campaign

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The theme of the new campaign is “I Travel For …” [insert what you travel to Great Britain for]

On Tuesday evening VisitBritain launched a new marketing campaign in Canada to boost tourism to Great Britain and Brits in Toronto was invited along to check it out.

The “I Travel For…” digital marketing campaign was officially launched at an evening reception at The Spoke Club hosted by VisitBritain with the British High Commissioner Susan le Jeune d’Allegeershecque CMG.

As well as VisitBritain’s campaign launch, the event showcased GREAT British food and drink in collaboration with the UK Government’s Department for International Trade and Scottish Development International.

Also in attendance were Gavin Landry, Executive Vice President, Americas, VisitBritain; Kevin McGurgan, the British Consul-General in Toronto and Director-General for Department for International Trade Canada; Dana Dickerson, Lead Trade Officer for Food & Drink at the British Consulate in Toronto; Liz Chester, Marketing Manager, British Consulate in Toronto (back when she was looking for a job); and — last but not least — Melissa Grelo, Co-Host of The Social and Your Morning on CTV (tweets express her views and not those of her employer).

Brits in Toronto had a really good chinwag and one manly hug with four out of those six people, before attempting to video the launch promo reel, getting 50% in and then cringing as our phone battery died.

Luckily, it’s online too:

Once the business part of the evening was over, it was time for the pleasure. Sourced from the UK, all of these food and drink products were showcased, providing guests with a taste of what visitors can expect while travelling to Britain in 2018. These products are also available to purchase in Canada! (Tell ’em Brits in Toronto sent you for zero $ off but gets our name out there a bit more, cheers.)

Great

GREAT!

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Do you travel to meet the British locals?

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Or travel to be an extra in Quadrophenia 2: The Dads Return For A Rumble

Fish and chips

British event? Must be some posh fish and chips somewh — oh, thank you

Haggis

Haggis on mashed potato with jus and forked peas you say? Don’t mind if I do

Lamb

Bone-in lamb with some extra lamb on the side? Think I just have room …

Cheese

Tons of cheese? No, I really can’t, getting a bit stuffed mate. Oh go on then you cheeky bugger!

Desserts

Oh sir, it’s only wafer thin

Whisky

Scottish whisky. Check

Penderyn

Welsh whisky. Check

Swag

4:23 a.m. on a work night, but with a brilliant swag bag

All in all … a brilliant launch party and we hope that our readers check out some of the products showcased and Brits in the UK see the great job that Brits in Toronto are doing here to encourage people to visit the UK. (That got a bit confusing.)

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Welcoming Scottish-produced haggis to Canada

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This must be the place!

Had a massive craving the other day for a savoury pudding containing sheep’s pluck (heart, liver and lungs), minced with onion, oatmeal, suet, spices, and salt, mixed with stock, traditionally encased in the animal’s stomach.

Luckily, Brits in Toronto had been invited to a networking reception to taste the very best of Scotland’s food and drink. Keith Brown MSP, the Scottish Government’s Cabinet Secretary for Economy, Jobs and Fair Work, was also in attendance to celebrate the arrival of Scottish-produced haggis to Canada for the first time in 46 years.

It was organized by Scottish Development International and took place at the Berkeley Bicycle Club, a pretty nice venue on Jarvis.

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Guests were treated to this fine assortment of Scottish fare

To meet Canadian regulations, offal is not included in this particular haggis, but it was still very tasty via the samples we tried. The haggis was even piped in:

Keith Brown made a speech and then posed for photos. Here he is with Chef John Higgins:

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Chef John Higgns (left) and Keith Brown

It was a really fun evening with some great Scottish food and drink on offer.

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Scottish salmon was a big hit

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For those with a sweet tooth

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Whisky tastings for those who fancied a tipple

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Or feel like some Scottish gin instead?

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And last but not least — don’t forget me!