Air Transat tests British expats in Canada for homesickness

Air Transat

“Here’s a clue: it’s big and rhymes with hen.”

Air Transat’s latest campaign aims to offer customers a tongue-in-cheek cure for homesickness at the holiday season.

In the video, British expats living in Canada are told they are participating in a scientific study that will help cure their homesickness. While hooked up to a brain scanner, they are shown photos of things like a cup of tea, Big Ben and an English terrier to test just how homesick they are.

The researcher then reveals that she works for Air Transat, giving participants a free ticket to the UK, the only real cure for their homesickness.

Full story here … and you’ll be cutting dusty onions by the end.

Well played, Air Transat!

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